Twitch LA was designed to express not only company culture but also the particular identity of its Los Angeles location. To inject local color, Gensler designed all the conference rooms and closed meeting spaces to celebrate a specific aspect of LA, with Twitch employees weighing in on theme selections. Now, coworkers can hit each other up for meetings at Watts Tower, Capital Records, Muscle Beach, or the Bradbury Building, without leaving the office.
We selected furniture that chimed in with the themes and also answered the project’s functional needs. Given the light-hearted, inventive vision for these spaces, standard office furniture was out of the question.